Tourism Queensland 
Tourism Queensland's "The Best Job in the World" campaign is a brilliant example of a structured social media campaign designed to increase international tourism to tropical north Queensland. This big budget campaign is a unique example of our

Black Milk Clothing
Black Milk Clothing present a unique take on using social media to project their business forward. Working with a $0 budget they focus on organic growth, approaching the social media and their community in an emotive manner rather than a robotic one.

Additional Minor Case Studies
For further inspiration, an additional description of five of the most successful, innovative and interesting digital marketing case studies can be found. The Levi Dockers 'Pants Dance App, Mercedes-Benz’s smart-car website, Lynx's 'Primal Instinct' exspansive social media campaign, the Pizza Hut virtual pizza iPhone App and the  Obama's notorious digital presidential election campaign. These analyses are brief and primarily derive the most fundamental strategy key to the campaign's success, which any social media marketer can adopt into their own methodology.