“Companies need to get into social media but don’t know how…or why”
- Mark Elliot, Collabforge
It’s unlikely that many 40-something investment bankers could ever have imagined that they would need social media at any point and yet now even banks are turning to the likes of Twitter and Facebook to keep their businesses moving forward. With the popularity of social media platforms soaring exponentially the figures alone make it clear there is a need for marketing strategies in businesses of all shapes and sizes to involve social media.
Just because someone tells you riding a bike is easy doesn’t mean you can do it first go.
Any company, brand, product or campaign needs to acknowledge the huge marketing potential of social media. Social media marketing is an excitingly new and developing industry, and many companies are still uncertain of how to harness its power to engage consumers in an effective manner. Social media in a business environment is a very different concept to a personal Facebook profile. Businesses are being told to use social media without any explanation or background knowledge of social platforms from a professional perspective. This means there is often no logical approach when applying social media for a specific marketing purpose.
The term social media is very broad, it encompasses everything from blogs through to emerging but successful platforms, such as Pinterest. Every single media practitioner regardless of being a journalist or a documentary filmmaker is going to need to market themselves, whether it be through a Linkedin account or a Facebook page to promote a film or product. Today’s digital reliance means there is fast becoming little room for anyone who doesn't have a sound understanding of how to use social media in a professional capacity.
This webpage is the result of in-depth research conducted in order to publish a concise user-friendly resource that covers multiple aspects of social media marketing strategies. This resource will provide inspiration, ideas, basic tips, an analysis of major social media platforms, case studies and theories surrounding social media marketing that will allow any individual or business to begin to embrace social media as the resourceful business tool it can be.