Content Sharing Services
Content-sharing websites such as YouTube and Flickr host user-generated image and video content. Photos and videos can be accessed without the need to register an account, but an account must be made in order to upload content onto the website. Registering an account also allows users to create ‘video channels’ or ‘profile pages’ that contain the photos or videos they have already uploaded grouped together.
Top 5 Video & YouTube Marketing Tips
1. Simply: Use Video.
Video has been proven as the most engaging online media form and has the highest potential to go viral. It is therefore imperative that you at least consider different ways to include video in your social media strategy, as it can make or break it.
2. Keep it Short and Simple
Research has shown than the drop-off rates in videos tend to be around the 30 second mark, so aim to cap your clip at around this length.
3. Cross-promote across platforms
Market your videos across all your different social media platforms, not just YouTube. You can do this by tweeting a link to the video or making a status update with the link on Facebook to drive traffic back to your YouTube channel.
4. Get to the Point
Include any important information such as branding logos or catch phrases early on in the video. The longer you wait to share that information, the less likely people will hear it as the drop off rate increases.
5. Follow Proven Successful Methods
Do some research into the types of videos that are most popular in your industry and then create a video strategy that incorporates those successful features. You can do this by simply searching a topic that is of interest to your readers (for example, if your brand sells make up brushes you might search ‘make up artistry’) on YouTube and analyzing the videos that have received the highest amount of plays.
Video has been proven as the most engaging online media form and has the highest potential to go viral. It is therefore imperative that you at least consider different ways to include video in your social media strategy, as it can make or break it.
2. Keep it Short and Simple
Research has shown than the drop-off rates in videos tend to be around the 30 second mark, so aim to cap your clip at around this length.
3. Cross-promote across platforms
Market your videos across all your different social media platforms, not just YouTube. You can do this by tweeting a link to the video or making a status update with the link on Facebook to drive traffic back to your YouTube channel.
4. Get to the Point
Include any important information such as branding logos or catch phrases early on in the video. The longer you wait to share that information, the less likely people will hear it as the drop off rate increases.
5. Follow Proven Successful Methods
Do some research into the types of videos that are most popular in your industry and then create a video strategy that incorporates those successful features. You can do this by simply searching a topic that is of interest to your readers (for example, if your brand sells make up brushes you might search ‘make up artistry’) on YouTube and analyzing the videos that have received the highest amount of plays.
Top 5 Image & Flickr Marketing Tips
1. Annotate Your Photos
Annotating or tagging your photos with your brand’s name and keywords allows search functionality and makes your visual content more SEO friendly through Google and Google Image.
2. Use Plenty of Keywords
Use as many relevant keywords as possible to describe each of your photos to make them more discoverable, as the Flickr search engine uses these keywords to find your photos.
3. Quality and Quantity
While quality is obviously important, so is quantity. The more photos you have on Flickr, the more chances someone will stumble on your marketing campaign.
4. Descriptive Title
Each photo should have a descriptive title that informs the viewer exactly what can be seen. Avoid generic, boring titles that deter users from clicking on your content.
5. Share Your Photos
Allow your photos to be used elsewhere by marking the photos as having a Creative Commons license. This could lead to free marketing and also improves the chances someone will follow your photos back to Flickr.
Annotating or tagging your photos with your brand’s name and keywords allows search functionality and makes your visual content more SEO friendly through Google and Google Image.
2. Use Plenty of Keywords
Use as many relevant keywords as possible to describe each of your photos to make them more discoverable, as the Flickr search engine uses these keywords to find your photos.
3. Quality and Quantity
While quality is obviously important, so is quantity. The more photos you have on Flickr, the more chances someone will stumble on your marketing campaign.
4. Descriptive Title
Each photo should have a descriptive title that informs the viewer exactly what can be seen. Avoid generic, boring titles that deter users from clicking on your content.
5. Share Your Photos
Allow your photos to be used elsewhere by marking the photos as having a Creative Commons license. This could lead to free marketing and also improves the chances someone will follow your photos back to Flickr.