Workplace Structure and Business Models
What does a social media business model look like? This section takes a look into the broader industry of social media workplace structure and the internal coordination of employees. It highlights the importance of implementing an appropriate workplace structure in order to maximise the influence of social media marketing.
Case Studies
Various case studies give real world examples of the ways in which social media marketing strategies can be applied in practical ways by businesses, organisations and companies. These practical examples provide a more detailed account of the industry and give additional insight into the creativity behind the strategies involved in social media marketing.
Employment
It is important to understand the practical strategies of using social media within a professional environment. Interviews with three individuals working within the industry give an insight into the different roles within organisations, the experience necessary to fulfil such roles and the structure of the workplace itself.
Digital Marketing Experts
There are professional experts in the field of social media marketing who assist businesses with their social media strategies. These individuals or strategy development teams are called upon for help in order to kick-start successful social media efforts. Interviews with international publicist Starr Hall and digital marketing strategist Jesse McDougall identify the most common mistakes that companies make whilst providing additional advice on how best to approach social media from a business perspective.
The Future
What does the future hold for the social media sphere?